Celebrating the real heroes of our industry: Vets - Vets on Call
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Celebrating the real heroes of our industry: Vets

By Morgan Coleman | August 30, 2021


If you had of told me 10 years ago that I would be working in the veterinary industry, I wouldn’t have believed you. Yet here I am the co-founder of Vets on Call all these years later. It’s a position I consider myself incredibly lucky to be in, but not for the reasons you’d probably think.

Most people when I tell them what I do explain their jealousy that I get to work with animals on a day-to-day basis. It’s true, working with animals is amazing, being in an office where I can bring my dog with me every day makes work all the more enjoyable but the real privilege is the people I get to work with.

Vets make this industry. They’re the beating heart of every clinic and the most empathetic, compassionate and selfless group of people I’ve ever come across. Three years into the industry and it never ceases to amaze me the lengths vets will go to in order to care for a client and the heavy burden they place on themselves when it comes to the outcomes they achieve for their patients.

Before starting Vets on Call I was just your average pet owner but the past few years working with vets on a daily basis have made me look at vets in a completely new way. When I once saw them as the friendly doctor politely telling me that my dog was overweight I know see them as a Rockstar, dressed in scrubs politely explaining that dogs can’t be “just big boned”.

I wish every pet owner had the opportunity to peak behind the curtain that I have had. To witness the long hours, the unrelenting determination to treat a patient and the emotional turmoil they experience when losing one. To have their heart break one day only to get up and show the same amount of love to their patients the next is superhuman. It’s impossible to feel anything but the deepest respect and admiration for this cohort of professionals afterwards.

It breaks my heart to see the attrition rate of the industry and the horrifyingly high suicide rate. These guys deserve so much better, they deserve to feel valued, to feel heard and to be appreciated for the love they extend to our pets every single day.

We need to do better. We need a culture amongst our pet owners that celebrates vets, that seeks to understand before criticising. As a pet owner that peeked behind the curtain I can assure you they deserve nothing less. I celebrate our Vets and immensely value the magic they perform on a daily basis.

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